Oinkies by Hartz
Real. Meaty. Oinkies.
Challenge: The dog treat category is very crowded and saturated and after going through a rebrand, Oinkies wanted to dip their toes into paid social with a campaign that would increase awareness.
Idea: Chef Oinkie creates the treat your dog would make with real meaty ingredients. Through our social forward chef videos we show what set itself apart from its competitors: real meat, and no beefhide ever, making an irresistible and natural snack for your pups.
OLV: Instagram and TikTok
CTV Optimizations
We initially captured the content vertically, for social. After the success of the social campaign, we were asked to expand into connected TV and needed to figure out how to make the original content work in a horizontal format. We also took the opportunity to optimize the creative with more budget, giving voices to the pups to help reiterate our real meaty message.
Art Director: Emma Shepler
Copy Writer: Mike Ennen
Creative Director: Amy Su
CCO: Chuck McBride
Production House: Channel Sacramento
Agency: Cutwater