Hartz Delectables Lickable Spoon
Pottery
Challenge: Delectables was launching their new Lickable Spoon treat. They wanted to show how their spoon stood out from the saturated cat treat market. We needed to highlight the new form-shape and its ease-of-use and of course, the owner-cat bonding that comes from the moment.
Idea: Feature the Delectables Lickable Spoon in an unexpected, visually interesting setting—like a pottery studio—to create contrast and capture attention. The focus is on the adorable pink spoon as a fun, functional form-shape that makes treat time easy and mess-free. A quick interaction between cat and owner highlights the spontaneous bonding the product encourages, even in the middle of everyday life.
OTV
"Pottery" :15
Social Media
When it came to social we wanted to pivot and highlight the fun spoon shape and take the product into the perfect cat like world: Spoon Room. Where all kitties favorites flavors are abound and sparking interest.
We also of course had to feature our adorable pottery spot.
Art Director: Emma Shepler
Copywriter: Mike Ennen
Creative Director: Amy Su
Director: Rodrigo Garcia Saiz
CCO: Chuck McBride