Hartz Comfitables
Comfitables
Challenge: When we think of dog diapers and wraps, we think of old dogs, incontinent dogs, excited pee-ers, dogs in heat. It’s a lot we don’t want to think about. But that’s not the whole story. Hartz wanted to drive awareness of and interest in dog wraps and diapers among dog parents when it pertains to a wider range of use.
Idea: We wanted to focus on lapsed pad purchasers- Frustrated dog parents with dogs who have can have any kind of potty problems. Showing that the product makes life happier, easier and stress free for both pup and parent and restores their everyday routine to a carefree one was crucial. Also, demonstrating comfort and ease of use became key.
OTV
"Go Anywhere" :15
Social Media
For social we wanted quick bits of the relief and happiness dogs get from their Comfitables. We all know that oooooohhhh and ahhhhhh when you really gotta go.
Art Director: Emma Shepler
Copywriter: Mike Ennen
Creative Director: Amy Su
Director: Rodrigo Garcia Saiz
CCO: Chuck McBride